Brand Bible
Our brand is simple on purpose.
The Thru Glass Cleaning Co. mark represents our reputation, our standards, and the way we show up in the world. Consistency matters. The following guidelines ensure our logo and visual identity are used correctly across print, web, apparel, vehicles, and digital media.
If it doesn’t follow these standards, it’s not Thru Glass.
Black / White
Logo Guidelines
Spacing
Let it breath a bit. Use the O as a guide for proper spacing.
Scaling
Increase logotype weight for legibility at small scales
Special Use
Horizontal Variation
For applications that require minimal height
Icons / Tiny Variation
Logo may be simplified to 3 letters for very small scales
Typography
DownloadsPrimary Font
Gotham Family, prefering light weights. Use all caps for small text.
If Gotham may not be used, Montserat is a good matching alternative available from Google fonts.
Heading 1
Heading 2
Heading 3
Heading 4
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Block quote
Superscript
Brand Colors
Primary
Hex #464ea1
RGB 70, 78, 161
CMYK 57, 52, 0, 37
RGB 70, 78, 161
CMYK 57, 52, 0, 37
Hex #0e70ac
RGB 14, 112, 172
CMYK 92, 35, 0, 33
RGB 14, 112, 172
CMYK 92, 35, 0, 33
Hex #2FB88B
RGB 47, 184, 139
CMYK 74, 0, 24, 28
RGB 47, 184, 139
CMYK 74, 0, 24, 28
Hex ##443FDE
RGB 68, 63, 222
CMYK 81, 76, 0, 0
RGB 68, 63, 222
CMYK 81, 76, 0, 0
